Self Publishing 202 – Marketing

How to publish a book, how to publish an ebook, book writing software, formatting an ebook, self publishing, uploading ebook, selling ebook,

Feature image from FLICKR

BOOK MARKETING

You only need to do a quick internet search to uncover thousands of ways to market your self-published book.  One of the best resources available to a self-published writer is Jenny Blake’s 15 Tab Book Marketing Spreadsheet (You can find a link to it below).  I would suggest having a long read through all of her advice on the matter.

I personally used it with the marketing of my first self-published book and it was amazing.

Jenny Blake taught me to never underestimate the power of your friends and family when it comes to marketing your book.  They don’t even have to have read it and they will love it.

SOCIAL MEDIA MARKETING

When it comes to incorporating Social Media Marketing in the sale of you book, it’s important to be genuine.  Genuine relationships with other bloggers online is a wonderful community to build.

DeRoche was a personal blogger who went to great lengths to establish a genuine audience through social media before publishing her first memoir.

When she finally had a finished work to launch, there was an audience waiting.  It took her eight months from starting the blog to getting the publishers deal with her first memoir Love with a Chance of Drowning.

SHOULD YOU HAVE A PRESS RELEASE? 

A press release is an excellent idea – and here’s another…

Do you remember where you grew up?  There is going to be a lot of support for you in your home town, in your friendship circles, and from your family.

Tell the newspaper where you grew up that you’ve published a book.  Journalists are a great one to approach with an already constructed story.  This means they don’t have to do too much work.

SHOULD YOU MAKE A BOOK TRAILOR?

If you can afford it, do it.  Make a trailer for people to share, Book trailers are often far more engaging than a cover blurb.

Trailers are more interesting to share, quickly emotive to an audience and work well on social media.

SHOULD YOU BOTHER WITH A BOOK LAUNCH?

A book launch is such a classic concept that it seems strange to release a book without on.  Perhaps not anymore.

Traditional Book Launches are a not what they used to be.  And according to the publishers at last year’s Emerging Writers Festival, they don’t sell books.

Book Launches rarely are able to bring in a new crowd for your work.  Mostly Book Launches are attended by friends family and loyal fans who already knew about your new book and were already going to buy it.

If you insist on having a book party (and you certainly can) understand that it is just that, a party.  Book Launches and Book Parties should not be considered part of the marketing strategy, and therefore not a priority when it comes to budgeting and funding.

Marketing and the product –

Put effort into packaging and making a good product.  Presentation was really important. Called on friends to help promote the book once it was released.  After it was published she received publisher interest had since sold the rights to film – and has a lot of success.

Made a trailer for the book to add to her own abilities to self-promote.  Lots of people make a trailer for their book – but get it done by a professional or it could do more harm than good.

If you cannot afford a trailer you might be able to organise an online interview about the work, to share on youtube instead.  Costs less and will still create intrigue.

Another blogger suggests that marketing does not need to happen once the book is finished – he advises people to get their audience in involved in the whole process – getting crowd feed back on the novels title and even the cover art – choose between two. That way they feel involved with the work and are proud of the product when it comes out.

Women, Submissions and Self-Publishing

How to publish a book, how to publish an ebook, book writing software, formatting an ebook, self publishing, uploading ebook, selling ebook,

Feature image from CESMAGAINE

For six years Kelli Russell Agodon worked as a co-editor and chief for a literary magazine.  In her piece for Medium, SUBMIT LIKE A MAN published May 2015, she writes about what she learned during that time, and what she knows about how men and women submit their work from consideration.

If I had to make one general statement about what I most learned at the press as an editor, the big revelation was that men and women submit their work differently.

More here – While aware of the generalisations being made, Agodon cannot ignore the overall trends between men and women.  When a rejection letter is sent to a man with the following, ‘We would like to see more of your work,’ a man will tend to actually send more of their work. She puts it done to

When the same rejection letter is sent to a women, she will generally wait 3 to 6 months before resubmitting, if at all.  She puts it done to

She puts it done to the classic problem of women over thinking things, reading too much into the words, not wanting to seem pushy or being happy to settle for an ‘almost.’

I am guilty of this too.  If I am really honest with myself, it is my fear of utter rejection that drove me towards self publishing my work instead of subjecting it to the ridicule of rejection I was certain it would have recieved.

This is stupid I know, as rejection letters are vital to improvement as a writer, self reflection and challening ourselves to work harder and go beyond what we thought.

It seems I am not the only one.

I a survey published by the GUARDIAN in March 2015, it seems self-publishing allows women the chance to circumnavigate their fear of rejections and break the book industry’s glass ceiling.  The number of women selling best sellers through self-publishing is almost twice that of men.

“More and more female writers are seeing success in self-publishing,” said Monique Duarte, chief executive of FicShelf, which released the results to mark International Women’s Day on Sunday 8 March. “It’s a level playing field.”

While men are still dominating traditional publishing it is the ladies who seem to be making self-publishing work for them.

While mainstream publisher are known for playing it safe, it is the self-publishing market that is allowing female writers to step out of these preconceived norms and break the template of what women should be writing about.

AMANDA HOCKING has made millions selling her novels online through self Publishing.

Emerging Writers becoming Professional Writers

This article is about helping Emerging Writers become Professional Writers.  Actually that is what the whole website is about.  Hmm.  Well, I will be more specific.  This article is about earning cash.

I have seen it too many times.  Sell-out-syndrome.  It was everywhere at Art school.  I remember a general rule that if you made money from being an Artist and selling your work, then you were commercial, unauthentic and a sell out.  I don’t believe it.  I think earning money from writing is great.

I am currently earning a little money from my writing.  I am working on an article at the moment for an Art review website in Singapore.  Yes, I am in Singapore right now.

It is a great feeling to put together an article, read it through, send it off, get some feedback and make the changes.  It is wonderful to know you are going to get paid for the work you’re doing and a great feeling to know it is about to be published.   I got this job because I applied directly through their website when I found out I was going to be in Singapore.

Screen shot 2013-10-24 at 3.26.12 PMThis is a site aimed at writers who would like to make money as a Freelance writer.  Carol has been Freelancing since 2005 and has documented the whole process in detail on her Blog.  There is a lot of information here about the facts and figures of writing, how to really earn money and where to go for work.  Also lots of advice about content writing and blogging.

Screen shot 2013-11-14 at 4.50.41 PMGreat advice for Australian writers looking to take their writing to the next level.  It is fantastic cause all the content is aimed at Emerging Writers and every one is on the same page.  The main event is held in Melbourne every year, but there is a traveling road show you might be able to catch around Australia somewhere.  The location of the roadshow is always changing.

How much to writers earn?  Emerging Writers advice, Emerging writers blog

Click to read full pay rate article

These two sites are great!  They are directed right at Emerging writers.  They understand that Emerging Writers need access to all sorts of resources, from inspiration, interviews with writers, upcoming events, and this great article I found on Rates of pay for Writers.  It can be so hard to know what you can ask for as an Emerging writer – when it comes to earning cash from your words.

make money writingMaking money as a blogger is hard.  Yes making money from blogging is very hard.  But not impossible.  I have loved reading this blog when I have felt lost or overwhelmed about the huge wasteland of the internet.  Problogger was a huge help when it came to Amazon and deciding about advertising for the blogs I edit.

The Write LifeI am only new to this website, but I already like what I see.  There is not as much repetition on this site as others you might find.  Their content covers blogging, financing, managing working from home as well as writing software that you may not be aware of yet.

 

 

IMG_0493Meghan Brewster is a Blogger, Freelance writer and general spinner of Fiction. She is the founder and editor of The Emerging Writers Diary, as well as Itp & Me, a website dedicated to managing the rare platelet disorder, ITP. To learn more about Meghan Brewster follow this link. By making purchases through links on this website you are helping to support a young emerging writer. Thank you.

Instagram

Year One; The Diary of an Emerging Writer

Year One, Emerging Writers Diary, Meghan Brewster
Book Release!  Year One is Here!

Have you ever wondered what it would feel like to make the decision to become a full time writer?

Have you ever wondered what would happen if you saved up all your money, quit your job and jumped head first into a new life?

– Year One –

This is a story about one woman deciding to become a writer; from a naive inner city waitress to an anxious semi professional full time writer.  This is the diary of those first 12 months.  This is the diary of what it was like and how life as a writer began to unfold.

It turns out writing is harder and more surprising than anyone could have guessed.

 – Out Now for March 2014 – 
Year one, Emerging Writers help, emerging writers diary

Click Here for Your Free Download

Ebook, Year One, Meghan Brewster     Ipad, Ereader, Ipad reader, Ebook, Year one