Self Publishing 202 – Marketing

How to publish a book, how to publish an ebook, book writing software, formatting an ebook, self publishing, uploading ebook, selling ebook,

Feature image from FLICKR

BOOK MARKETING

You only need to do a quick internet search to uncover thousands of ways to market your self-published book.  One of the best resources available to a self-published writer is Jenny Blake’s 15 Tab Book Marketing Spreadsheet (You can find a link to it below).  I would suggest having a long read through all of her advice on the matter.

I personally used it with the marketing of my first self-published book and it was amazing.

Jenny Blake taught me to never underestimate the power of your friends and family when it comes to marketing your book.  They don’t even have to have read it and they will love it.

SOCIAL MEDIA MARKETING

When it comes to incorporating Social Media Marketing in the sale of you book, it’s important to be genuine.  Genuine relationships with other bloggers online is a wonderful community to build.

DeRoche was a personal blogger who went to great lengths to establish a genuine audience through social media before publishing her first memoir.

When she finally had a finished work to launch, there was an audience waiting.  It took her eight months from starting the blog to getting the publishers deal with her first memoir Love with a Chance of Drowning.

SHOULD YOU HAVE A PRESS RELEASE? 

A press release is an excellent idea – and here’s another…

Do you remember where you grew up?  There is going to be a lot of support for you in your home town, in your friendship circles, and from your family.

Tell the newspaper where you grew up that you’ve published a book.  Journalists are a great one to approach with an already constructed story.  This means they don’t have to do too much work.

SHOULD YOU MAKE A BOOK TRAILOR?

If you can afford it, do it.  Make a trailer for people to share, Book trailers are often far more engaging than a cover blurb.

Trailers are more interesting to share, quickly emotive to an audience and work well on social media.

SHOULD YOU BOTHER WITH A BOOK LAUNCH?

A book launch is such a classic concept that it seems strange to release a book without on.  Perhaps not anymore.

Traditional Book Launches are a not what they used to be.  And according to the publishers at last year’s Emerging Writers Festival, they don’t sell books.

Book Launches rarely are able to bring in a new crowd for your work.  Mostly Book Launches are attended by friends family and loyal fans who already knew about your new book and were already going to buy it.

If you insist on having a book party (and you certainly can) understand that it is just that, a party.  Book Launches and Book Parties should not be considered part of the marketing strategy, and therefore not a priority when it comes to budgeting and funding.

Marketing and the product –

Put effort into packaging and making a good product.  Presentation was really important. Called on friends to help promote the book once it was released.  After it was published she received publisher interest had since sold the rights to film – and has a lot of success.

Made a trailer for the book to add to her own abilities to self-promote.  Lots of people make a trailer for their book – but get it done by a professional or it could do more harm than good.

If you cannot afford a trailer you might be able to organise an online interview about the work, to share on youtube instead.  Costs less and will still create intrigue.

Another blogger suggests that marketing does not need to happen once the book is finished – he advises people to get their audience in involved in the whole process – getting crowd feed back on the novels title and even the cover art – choose between two. That way they feel involved with the work and are proud of the product when it comes out.

Today I applied for a Real Job!

Applying for real writing jobs, writing jobs, Meghan Brewster, the emerging writer

Applying for real writing jobs, writing jobs, Meghan Brewster, the emerging writerA few days ago I applied to write for an online art journal.  In my application I had to fill out a form about myself, summarise my career so far and send an example of my work.  The easiest part of this application was the word summarise, as my career is so limited, no summary was needed.

While I was in Singapore last week I wrote an article about an exhibition I saw at Dempsey Hill.  When I read over the article yesterday I saw all of my mistakes and errors.  I cringed.

I almost didn’t apply because I was so scared and did not feel like I was good enough to actually do the job.  Now that I look over my application, it is clear that there is no way I will get the position.  And yet I hope.

I really want this job.  It would be fantastic.  If I am successful, I will start writing exhibition reviews for the online Art journal straight away.  I will also get paid for my work!!  All I have to do now is wait for a response.

Oh, this is hard.  I have taken myself out for lunch, partially to distract myself and partially reward myself for being brave enough to apply.  At least I have somewhere nice to sit and wait and a sandwich to keep me company.

Emerging Writers becoming Professional Writers

This article is about helping Emerging Writers become Professional Writers.  Actually that is what the whole website is about.  Hmm.  Well, I will be more specific.  This article is about earning cash.

I have seen it too many times.  Sell-out-syndrome.  It was everywhere at Art school.  I remember a general rule that if you made money from being an Artist and selling your work, then you were commercial, unauthentic and a sell out.  I don’t believe it.  I think earning money from writing is great.

I am currently earning a little money from my writing.  I am working on an article at the moment for an Art review website in Singapore.  Yes, I am in Singapore right now.

It is a great feeling to put together an article, read it through, send it off, get some feedback and make the changes.  It is wonderful to know you are going to get paid for the work you’re doing and a great feeling to know it is about to be published.   I got this job because I applied directly through their website when I found out I was going to be in Singapore.

Screen shot 2013-10-24 at 3.26.12 PMThis is a site aimed at writers who would like to make money as a Freelance writer.  Carol has been Freelancing since 2005 and has documented the whole process in detail on her Blog.  There is a lot of information here about the facts and figures of writing, how to really earn money and where to go for work.  Also lots of advice about content writing and blogging.

Screen shot 2013-11-14 at 4.50.41 PMGreat advice for Australian writers looking to take their writing to the next level.  It is fantastic cause all the content is aimed at Emerging Writers and every one is on the same page.  The main event is held in Melbourne every year, but there is a traveling road show you might be able to catch around Australia somewhere.  The location of the roadshow is always changing.

How much to writers earn?  Emerging Writers advice, Emerging writers blog

Click to read full pay rate article

These two sites are great!  They are directed right at Emerging writers.  They understand that Emerging Writers need access to all sorts of resources, from inspiration, interviews with writers, upcoming events, and this great article I found on Rates of pay for Writers.  It can be so hard to know what you can ask for as an Emerging writer – when it comes to earning cash from your words.

make money writingMaking money as a blogger is hard.  Yes making money from blogging is very hard.  But not impossible.  I have loved reading this blog when I have felt lost or overwhelmed about the huge wasteland of the internet.  Problogger was a huge help when it came to Amazon and deciding about advertising for the blogs I edit.

The Write LifeI am only new to this website, but I already like what I see.  There is not as much repetition on this site as others you might find.  Their content covers blogging, financing, managing working from home as well as writing software that you may not be aware of yet.

 

 

IMG_0493Meghan Brewster is a Blogger, Freelance writer and general spinner of Fiction. She is the founder and editor of The Emerging Writers Diary, as well as Itp & Me, a website dedicated to managing the rare platelet disorder, ITP. To learn more about Meghan Brewster follow this link. By making purchases through links on this website you are helping to support a young emerging writer. Thank you.

Instagram

10 Questions to Ask Before you House Sit

housesit
  1. How much time do the home owners spend at home? Are they home all day?  If they are out all day, then this will effect their idea of bills, heating and cooking during the day.  It will also effect how the animals will interact with you and how much attention they will expect or require.
  2. What sort of temperament does the animal have?  How to they interact with small children and other animals.  Particularly for dogs but in case guest or strangers come to the home you need to know how to react to them.
  3. What would they like done with the mail?
  4. Where are the smoke alarms in the house?
  5. Where are the mains switches for the house – Also torches and candles in case of a black out or short circit.
  6. Would they like pictures of the animals while they are away?  Or flowering plants that will blossom while they are gone.  This one is from my mother who has been waiting 7 years for a orchid she got from her mother to bloom.  It blossomed for the first time while she was away and always regretted missing it.
  7. Ask about phone reception.  We are in a big country where sometimes you can’t get TV reception when it’s raining ( I have heard, I actually don’t own a TV) so it is not a crazy question to ask if you get phone reception in the house.  Or in what parts of the house.
  8. How would you like us to deliver phone messages to you – Record them all together, or email/text you when they come through.
  9. What would be the plan if something where to happen to the animal, Death or Injury.  Obviously this is very unlikely as you will take as much care as possible with the animal.  But things happen, ticks bit and spiders are under the house.
  10. Would they like you to leave anything in the house for when they get back.  Emergency supplies?

 

IMG_0493Meghan Brewster is a Blogger, Freelance writer and general spinner of Fiction. She is the founder and editor of The Emerging Writers Diary, as well as Itp & Me, a website dedicated to managing the rare platelet disorder, ITP. To learn more about Meghan Brewster follow this link. By making purchases through links on this website you are helping to support a young emerging writer. Thank you.

Instagram

 

 

A Quick Guide to House Sitting

Emerging Writer, Writing, writers,

House Sitting is a Great Idea!!  House sitting is a writers best friend.  If you know what you are doing.  Living rent free, often in an isolated or rural environment is a great way to get a lot of writing done without it costing you a fortune.  In the beginning of your career as a writer you will need to be clever with your time and money to get the head start you need.

The Emerging Writer

My house sitting experience

I think house sitting is the best idea ever and it has made our life possible.  House sitting website know how great house sitting is for writers and will often angle themselves towards writers with questions such as….  Need to finish that screen play or ever wanted to spend three months traveling and writing a novel?

The only thing you need to realise is that there will probably be pet care.  Yes there will be Pet Care!!  Most house sits also come with pet care, from chickens and dogs, to horses and fish.  Some people may see this as a negative but I actually think it is one of the perks.  As a writer working from home it’s nice to have a few animals around for company.  And they make a great excuse for a break, feeding the dog and locking the chickens up.

Emerging Writer, Writing, writers, Yes it Actually Works!!  I am writing this article from my new office in a house sit house in the National Park in NSW.  So many ideas people have for saving money sound good in theory, but don’t seem to work in real life.  This one does.  My fiancee and I will be house sitting for the next three months here, and have already had interest from people going away after that.  To read more about my personal experience house sitting Click Here

To read more go to  Ten Questions You Must Ask an Owner Before you House Sit.

IMPORTANT NOTES for you –

  1. You have to be organised.  If you are not organised when you start, you soon will be.  What I am talking about it having a diary and a good idea about the next few months of you life.  Sorting out dates and times and seeing potential houses.
  2. Allow yourself to get settled.  When you first move to a new house, don’t make any commitments for those first three days.  You are going to need to find the supermarket, the butcher and late night chocolate.  Petrol stations are a good one to find early as well as chemists and gyms.
  3. Have your own internet.  Most houses will have their own internet at home that you will be able to use when you arrive, but that might not always be the case.  We have had a few problems with the internet while staying in the National Park with no phone reception as well.  It is always a good idea to be independent with those things if you can.
  4. Ask about Phone reception.  See above.
  5. Prepare for High maintenance pets.  The type of people who don’t or can’t put their animals into long term care are normally very protective and connected to their pets.  Most owners we have met have felt their animals to be very important to them, referring to them like their animals are humans, usually with medications, health needs and a strict routine.  It is always up to you weather or not you take on the responsibilities of the pet.  Owners are also worried about leaving their animals alone for a long time but I send a few photos over the first few days and the owners soon relax.
  Here are some great Australian House Sitting Organisations.
I don’t have enough experience with Overseas House Sitting to recommend anyone I know.
  1. The Emerging Writer

    This is an

 

Can I Crowdfund?

photo-main

Is it fair for me to Crowdfund my work when I have not contributed to others’?

12 June 2013 – Crowd funding

I am wasting my time on Facebook as usual, when a see something that makes me think.  A friend has shared a link to help crowd fund his movie.  It is not the first time I have seen a friend doing this.  Wyrmwood and Newtown are projects that friends of mine have crowd funded.

The Emerging WriterThe thing is, I have never had any money to contribute to their projects.  Is it fair for me to crowdfund my work when I have not contributed to others’.  I am still confused about what I am offering and why I am asking.  I defiantly feel a bit uncomfortable about asking people to help me make my dream come true, when they are going to nothing out of it.

I started to do a little research.  The two most popular sites to crowd fund online is Kickstarter and Pozible.  I also found a TED talk video by Amanda Palmer called The Art of Asking.  Interesting… There is a lot to consider.

If anyone is thinking about Crowd Funding their work and are not sure about, I recommend watching this video, I’ve put a link in up there.

Finding a home

06 June 2013 – Before I tell you where I am right now, I need to first fill you in on where I have been for the last few days.  No I haven’t been writing.  I have been in and out of real estate offices, traveling back and forth between house inspections and walking through horrible old rental houses.  I have been in a dark place.

 

The Emerging Writer, writing, Ideas

Finding our home

So when my mother tells me this morning that a friend of hers is looking for a house sitter, I am sceptical.  But she is my mum and I promised her I would go and look at it.  I am already heading in that direction.

The house is incredible.  The owners live with a cute dog called Poppy who needs looking after for three months.  We have gone from Sydney rent – to Country rent – to No rent!  What a perfect time to write.

Tomorrow I am heading back to Sydney to pick up a few more things and of course the boyfriend.  I have barely written at all during this last week, but I am considering it a win.  Can’t wait to move in.

The house is packed

The Emerging Writer

Everything we own

24 April 2013 – We have packed up our house and are living with family till we find somewhere down the coast.  The great house hunt beings.  Not spending any money on rent for a while.  Staying with family, so that I can save money for writing full time which is coming soon.  Which is nice – Having such a great support network, that only comes when you tell people outloud what you are planning to do.

Making friends with the café that is three houses away from where I am staying.

 

Moving somewhere cheaper

03 March 2013 – We are going to move!  We are going to move out of Sydney to somewhere cheaper.

In 2012 Sydney came 7th in the top 10 most expensive cities to live in the world  (SMH).  It is the most expensive place to live in Australia and it feels like it is only getting worse.   Rent has always been a cause for concern among the young creatives I have known.

The Emerging writer, writing, space, time.

Far South Coast

Many have moved to Melbourne and god forbid it, Canberra.  Others live in huge share houses, their own studios, at home with their parents or in Squats around the inner west.

At the moment I am working to afford a life close to my work.  It is a bad cycle to be in and one that needs to stop if I am to have any real time to commit to this change of career.  My fiance works online from home, so he can go anywhere.  So we are going to get out of here for a while.

We are going to move to Merimbula.

Hmmm. Genius?  I think yes.